Color

#73167e

#73167e
hex#73167e
rgbrgb(115, 22, 126)
hslhsl(294, 70%, 29%)
oklchoklch(0.408 0.173 323.2)
Closest name: Ultraberry (#770088)Relative luminance 0.0573

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#217e16

#40167e · #7e1654

#7e7316 · #167e73

Split-complementary

Open in tool →

#547e16 · #167e40

#7e4016 · #217e16 · #16547e

Contrast

#73167e as textRatioAAAA largeAAAFix
Aaon white
9.79:1passpasspassPasses AAA — no fix needed.
Aaon black
2.15:1failfailfail
  • AA: use #c325d4 as the text (4.54:1)
  • AAA: use #d96ce5 as the text (7.23:1)
  • AA: or shift the background to #b0b0b0 (4.51:1)
  • AAA: or shift the background to #dbdbdb (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #73167e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#73167e reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #73167e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #73167e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/73167e-c19fc0-9fcb62-2d1f29-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md