Color

#7315d1

#7315d1
hex#7315d1
rgbrgb(115, 21, 209)
hslhsl(270, 82%, 45%)
oklchoklch(0.477 0.246 297.7)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.0878

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#73d115

#1515d1 · #d115d1

#d17315 · #15d173

Split-complementary

Open in tool →

#d1d115 · #15d115

#d11515 · #73d115 · #15d1d1

Contrast

#7315d1 as textRatioAAAA largeAAAFix
Aaon white
7.62:1passpasspassPasses AAA — no fix needed.
Aaon black
2.76:1failfailfail
  • AA: use #9c4aed as the text (4.62:1)
  • AAA: use #b87df2 as the text (7.25:1)
  • AA: or shift the background to #c7c7c7 (4.51:1)
  • AAA: or shift the background to #f7f7f7 (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7315d1 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7315d1 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7315d1
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7315d1 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7315d1-b59cc4-c9cb62-2c1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md