Color

#731490

#731490
hex#731490
rgbrgb(115, 20, 144)
hslhsl(286, 76%, 32%)
oklchoklch(0.42 0.19 316.2)
Closest name: Ultraberry (#770088)Relative luminance 0.0616

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#319014

#351490 · #90146f

#907314 · #149073

Split-complementary

Open in tool →

#6f9014 · #149035

#903514 · #319014 · #146f90

Contrast

#731490 as textRatioAAAA largeAAAFix
Aaon white
9.41:1passpasspassPasses AAA — no fix needed.
Aaon black
2.23:1failfailfail
  • AA: use #b931e3 as the text (4.61:1)
  • AAA: use #ce6feb as the text (7.1:1)
  • AA: or shift the background to #b5b5b5 (4.59:1)
  • AAA: or shift the background to #e0e0e0 (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #731490 as the background.

Brands using this color

Fonts for this mood

#731490 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #731490
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #731490 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/731490-bd9fc1-adcb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md