Color

#73116d

#73116d
hex#73116d
rgbrgb(115, 17, 109)
hslhsl(304, 74%, 26%)
oklchoklch(0.394 0.164 331)
Closest name: purple (#800080)Relative luminance 0.0515

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#117318

#491173 · #73113c

#6d7311 · #116d73

Split-complementary

Open in tool →

#3c7311 · #117349

#734911 · #117318 · #113c73

Contrast

#73116d as textRatioAAAA largeAAAFix
Aaon white
10.34:1passpasspassPasses AAA — no fix needed.
Aaon black
2.03:1failfailfail
  • AA: use #cc1ec1 as the text (4.52:1)
  • AAA: use #e75fde as the text (7.09:1)
  • AA: or shift the background to #ababab (4.5:1)
  • AAA: or shift the background to #d6d6d6 (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #73116d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#73116d reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #73116d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #73116d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/73116d-c19fba-8ecb62-2d1f26-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md