Color

#730d87

#730d87
hex#730d87
rgbrgb(115, 13, 135)
hslhsl(290, 82%, 29%)
oklchoklch(0.41 0.187 319.8)
Closest name: Ultraberry (#770088)Relative luminance 0.0568

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#22870d

#360d87 · #870d5e

#87720d · #0d8772

Split-complementary

Open in tool →

#5e870d · #0d8736

#87360d · #22870d · #0d5e87

Contrast

#730d87 as textRatioAAAA largeAAAFix
Aaon white
9.83:1passpasspassPasses AAA — no fix needed.
Aaon black
2.14:1failfailfail
  • AA: use #c517e8 as the text (4.66:1)
  • AAA: use #d966f0 as the text (7.11:1)
  • AA: or shift the background to #b0b0b0 (4.53:1)
  • AAA: or shift the background to #dbdbdb (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #730d87 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#730d87 reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #730d87
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #730d87 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/730d87-bf9fc1-a6cb62-2d1f29-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md