Color

#730c40

#730c40
hex#730c40
rgbrgb(115, 12, 64)
hslhsl(330, 81%, 25%)
oklchoklch(0.368 0.14 357.2)
Closest name: Bordeaux (#7b002c)Relative luminance 0.0428

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0c7340

#730c73 · #730c0c

#40730c · #0c4073

Split-complementary

Open in tool →

#0c730c · #0c7373

#73730c · #0c7340 · #0c0c73

Contrast

#730c40 as textRatioAAAA largeAAAFix
Aaon white
11.32:1passpasspassPasses AAA — no fix needed.
Aaon black
1.86:1failfailfail
  • AA: use #de177a as the text (4.51:1)
  • AAA: use #ef67ab as the text (7.2:1)
  • AA: or shift the background to #a6a6a6 (4.65:1)
  • AAA: or shift the background to #cccccc (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #730c40 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#730c40 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #730c40
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #730c40 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/730c40-c49cab-62cb64-2d1f20-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md