Color

#730981

#730981
hex#730981
rgbrgb(115, 9, 129)
hslhsl(293, 87%, 27%)
oklchoklch(0.403 0.185 322.3)
Closest name: Ultraberry (#770088)Relative luminance 0.0543

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#178109

#370981 · #810953

#817309 · #098173

Split-complementary

Open in tool →

#538109 · #098137

#813709 · #178109 · #095381

Contrast

#730981 as textRatioAAAA largeAAAFix
Aaon white
10.07:1passpasspassPasses AAA — no fix needed.
Aaon black
2.09:1failfailfail
  • AA: use #c810e0 as the text (4.61:1)
  • AAA: use #e25df4 as the text (7.11:1)
  • AA: or shift the background to #b0b0b0 (4.64:1)
  • AAA: or shift the background to #d9d9d9 (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #730981 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#730981 reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #730981
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #730981 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/730981-c19fc1-a1cb62-2d1f29-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md