Color

#73077d

#73077d
hex#73077d
rgbrgb(115, 7, 125)
hslhsl(295, 89%, 26%)
oklchoklch(0.4 0.183 324)
Closest name: Ultraberry (#770088)Relative luminance 0.0528

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#117d07

#38077d · #7d074c

#7d7307 · #077d73

Split-complementary

Open in tool →

#4c7d07 · #077d38

#7d3807 · #117d07 · #074c7d

Contrast

#73077d as textRatioAAAA largeAAAFix
Aaon white
10.22:1passpasspassPasses AAA — no fix needed.
Aaon black
2.06:1failfailfail
  • AA: use #c80dd9 as the text (4.52:1)
  • AAA: use #e856f5 as the text (7.08:1)
  • AA: or shift the background to #adadad (4.55:1)
  • AAA: or shift the background to #d6d6d6 (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #73077d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#73077d reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #73077d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #73077d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/73077d-c19fbf-9dcb62-2d1f28-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md