Color

#730387

#730387
hex#730387
rgbrgb(115, 3, 135)
hslhsl(291, 96%, 27%)
oklchoklch(0.406 0.192 320)
Closest name: Ultraberry (#770088)Relative luminance 0.0546

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#178703

#310387 · #870359

#877303 · #038773

Split-complementary

Open in tool →

#598703 · #038731

#873103 · #178703 · #035987

Contrast

#730387 as textRatioAAAA largeAAAFix
Aaon white
10.04:1passpasspassPasses AAA — no fix needed.
Aaon black
2.09:1failfailfail
  • AA: use #c405e6 as the text (4.51:1)
  • AAA: use #e35afc as the text (7.13:1)
  • AA: or shift the background to #b0b0b0 (4.63:1)
  • AAA: or shift the background to #d9d9d9 (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #730387 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#730387 reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #730387
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #730387 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/730387-bf9fc1-a4cb62-2d1f29-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md