Color

#73028d

#73028d
hex#73028d
rgbrgb(115, 2, 141)
hslhsl(289, 97%, 28%)
oklchoklch(0.41 0.197 317.8)
Closest name: Ultraberry (#770088)Relative luminance 0.0561

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1c8d02

#2e028d · #8d0261

#8d7302 · #028d73

Split-complementary

Open in tool →

#618d02 · #028d2e

#8d2e02 · #1c8d02 · #02618d

Contrast

#73028d as textRatioAAAA largeAAAFix
Aaon white
9.9:1passpasspassPasses AAA — no fix needed.
Aaon black
2.12:1failfailfail
  • AA: use #c604f1 as the text (4.69:1)
  • AAA: use #e05efd as the text (7.19:1)
  • AA: or shift the background to #b0b0b0 (4.56:1)
  • AAA: or shift the background to #d9d9d9 (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #73028d as the background.

Brands using this color

Fonts for this mood

#73028d reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #73028d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #73028d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/73028d-be9fc1-a8cb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md