Color

#730239

#730239
hex#730239
rgbrgb(115, 2, 57)
hslhsl(331, 97%, 23%)
oklchoklch(0.361 0.144 0.8)
Closest name: Bordeaux (#7b002c)Relative luminance 0.0398

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#02743d

#740272 · #740402

#397402 · #023974

Split-complementary

Open in tool →

#027404 · #027274

#727402 · #02743d · #040274

Contrast

#730239 as textRatioAAAA largeAAAFix
Aaon white
11.69:1passpasspassPasses AAA — no fix needed.
Aaon black
1.8:1failfailfail
  • AA: use #e70472 as the text (4.66:1)
  • AAA: use #fc59a8 as the text (7.13:1)
  • AA: or shift the background to #a1a1a1 (4.52:1)
  • AAA: or shift the background to #c9c9c9 (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #730239 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#730239 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #730239
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #730239 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/730239-c49cab-62cb66-2d1f20-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md