Color

#7300ff

#7300ff
hex#7300ff
rgbrgb(115, 0, 255)
hslhsl(267, 100%, 50%)
oklchoklch(0.517 0.293 289.7)
Closest name: Poisoning Purple (#7f01fe)Relative luminance 0.1086

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#8cff00

#000dff · #f200ff

#ff7300 · #00ff73

Split-complementary

Open in tool →

#fff200 · #0dff00

#ff000d · #8cff00 · #00fff2

Contrast

#7300ff as textRatioAAAA largeAAAFix
Aaon white
6.62:1passpassfail
  • AAA: use #6e00f5 as the text (7.04:1)
Aaon black
3.17:1failpassfail
  • AA: use #9742ff as the text (4.54:1)
  • AAA: use #b67aff as the text (7.22:1)
  • AA: or shift the background to #d6d6d6 (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7300ff as the background.

Brands using this color

Fonts for this mood

#7300ff reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7300ff
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7300ff and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7300ff-b39cc4-dfda4e-2c1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md