Color

#72c369

#72c369
hex#72c369
rgbrgb(114, 195, 105)
hslhsl(114, 43%, 59%)
oklchoklch(0.744 0.148 141.8)
Closest name: Bermudagrass (#6bc271)Relative luminance 0.4363

Colors that go with #72c369

Charcoal, Dark Olive Green and Dark Salmon lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ba69c3

#9fc369 · #69c38d

#6972c3 · #c36972

Split-complementary

Open in tool →

#8d69c3 · #c3699f

#699fc3 · #ba69c3 · #c38d69

Contrast

#72c369 as textRatioAAAA largeAAAFix
Aaon white
2.16:1failfailfail
  • AA: use #3c8334 as the text (4.68:1)
  • AAA: use #2d6227 as the text (7.27:1)
  • AA: or shift the background to #424242 (4.65:1)
  • AAA: or shift the background to #262626 (7.01:1)
Aaon black
9.73:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72c369 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #72c369
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72c369 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72c369-a2bea2-8a4edf-1f2d24-eef1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md