Color

#72b80f

#72b80f
hex#72b80f
rgbrgb(114, 184, 15)
hslhsl(85, 85%, 39%)
oklchoklch(0.709 0.193 131.8)
Closest name: Emerald Glitter (#66bb00)Relative luminance 0.3789

Colors that go with #72b80f

Charcoal, Royal Blue and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#550fb8

#b8aa0f · #1db80f

#0f72b8 · #b80f72

Split-complementary

Open in tool →

#0f1db8 · #aa0fb8

#0fb8aa · #550fb8 · #b80f1d

Contrast

#72b80f as textRatioAAAA largeAAAFix
Aaon white
2.45:1failfailfail
  • AA: use #52840b as the text (4.5:1)
  • AAA: use #3d6308 as the text (7.03:1)
  • AA: or shift the background to #3b3b3b (4.58:1)
  • AAA: or shift the background to #1a1a1a (7.11:1)
Aaon black
8.58:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72b80f as the background.

Brands using this color

mcpConnect your agent — build around #72b80f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72b80f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72b80f-afbea2-4e58df-212d1f-f1f0e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md