Color

#72b68a

#72b68a
hex#72b68a
rgbrgb(114, 182, 138)
hslhsl(141, 32%, 58%)
oklchoklch(0.719 0.095 154.9)
Closest name: Lily Pads (#6db083)Relative luminance 0.3887

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b6729e

#7cb672 · #72b6ac

#8a72b6 · #b68a72

Split-complementary

Open in tool →

#ac72b6 · #b6727c

#727cb6 · #b6729e · #b6ac72

Contrast

#72b68a as textRatioAAAA largeAAAFix
Aaon white
2.39:1failfailfail
  • AA: use #44835a as the text (4.53:1)
  • AAA: use #326243 as the text (7.09:1)
  • AA: or shift the background to #3d3d3d (4.54:1)
  • AAA: or shift the background to #1c1c1c (7.12:1)
Aaon black
8.77:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72b68a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #72b68a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72b68a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72b68a-a2beaf-c459d4-1f2d2a-eaf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md