Color

#72b5fd

#72b5fd
hex#72b5fd
rgbrgb(114, 181, 253)
hslhsl(211, 97%, 72%)
oklchoklch(0.758 0.125 251.4)
Closest name: Cooler Than Ever (#77bbff)Relative luminance 0.4372

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#fdba72

#72fbfd · #7572fd

#fd72b5 · #b5fd72

Split-complementary

Open in tool →

#fd7572 · #fbfd72

#fd72fb · #fdba72 · #72fd75

Contrast

#72b5fd as textRatioAAAA largeAAAFix
Aaon white
2.16:1failfailfail
  • AA: use #0472e7 as the text (4.6:1)
  • AAA: use #0356b0 as the text (7.09:1)
  • AA: or shift the background to #424242 (4.66:1)
  • AAA: or shift the background to #262626 (7.02:1)
Aaon black
9.74:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72b5fd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#72b5fd reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #72b5fd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72b5fd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72b5fd-9cabc4-df534e-1f202d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md