Color

#72b309

#72b309
hex#72b309
rgbrgb(114, 179, 9)
hslhsl(83, 90%, 37%)
oklchoklch(0.696 0.188 131)
Closest name: Extra Life (#6ab417)Relative luminance 0.3584

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4b09b3

#b39f09 · #1db309

#0972b3 · #b30972

Split-complementary

Open in tool →

#091db3 · #9f09b3

#09b39f · #4b09b3 · #b3091d

Contrast

#72b309 as textRatioAAAA largeAAAFix
Aaon white
2.57:1failfailfail
  • AA: use #538307 as the text (4.55:1)
  • AAA: use #3e6105 as the text (7.2:1)
  • AA: or shift the background to #383838 (4.56:1)
  • AAA: or shift the background to #141414 (7.17:1)
Aaon black
8.17:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72b309 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #72b309
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72b309 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72b309-b0bea2-4e5ddf-222d1f-f1f0e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md