Color

#72ade4

#72ade4
hex#72ade4
rgbrgb(114, 173, 228)
hslhsl(209, 68%, 67%)
oklchoklch(0.729 0.101 247.7)
Closest name: Acapulco Dive (#65a7dd)Relative luminance 0.3907

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#e4a972

#72e4e2 · #7274e4

#e472ad · #ade472

Split-complementary

Open in tool →

#e47274 · #e4e272

#e272e4 · #e4a972 · #74e472

Contrast

#72ade4 as textRatioAAAA largeAAAFix
Aaon white
2.38:1failfailfail
  • AA: use #2678c5 as the text (4.59:1)
  • AAA: use #1d5b96 as the text (7.03:1)
  • AA: or shift the background to #3d3d3d (4.56:1)
  • AAA: or shift the background to #1c1c1c (7.15:1)
Aaon black
8.81:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72ade4 as the background.

Brands using this color

Fonts for this mood

#72ade4 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #72ade4
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72ade4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72ade4-9cacc4-df4e4e-1f212d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md