Color

#72ac68

#72ac68
hex#72ac68
rgbrgb(114, 172, 104)
hslhsl(111, 29%, 54%)
oklchoklch(0.687 0.114 140.8)
Closest name: Ferntastic (#71ab62)Relative luminance 0.3408

Colors that go with #72ac68

Charcoal, Blue and Burlywood lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a268ac

#94ac68 · #68ac7f

#6872ac · #ac6872

Split-complementary

Open in tool →

#7f68ac · #ac6894

#6894ac · #a268ac · #ac7f68

Contrast

#72ac68 as textRatioAAAA largeAAAFix
Aaon white
2.69:1failfailfail
  • AA: use #4f8047 as the text (4.66:1)
  • AAA: use #3b5f35 as the text (7.31:1)
  • AA: or shift the background to #333333 (4.7:1)
  • AAA: or shift the background to #0f0f0f (7.13:1)
Aaon black
7.82:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72ac68 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

mcpConnect your agent — build around #72ac68
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72ac68 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72ac68-a3bea2-834edf-1f2d23-eef1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md