Color

#72ac16

#72ac16
hex#72ac16
rgbrgb(114, 172, 22)
hslhsl(83, 77%, 38%)
oklchoklch(0.679 0.177 130.1)
Closest name: Extra Life (#6ab417)Relative luminance 0.3314

Colors that go with #72ac16

Royal Blue, Taupe and Medium Orchid lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4f16ac

#ac9a16 · #28ac16

#1672ac · #ac1672

Split-complementary

Open in tool →

#1628ac · #9a16ac

#16ac9a · #4f16ac · #ac1628

Contrast

#72ac16 as textRatioAAAA largeAAAFix
Aaon white
2.75:1failfailfail
  • AA: use #578311 as the text (4.51:1)
  • AAA: use #3f5f0c as the text (7.36:1)
  • AA: or shift the background to #333333 (4.59:1)
  • AAA: or shift the background to #0d0d0d (7.06:1)
Aaon black
7.63:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72ac16 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #72ac16
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72ac16 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72ac16-b0bea2-4e5ddf-222d1f-f1f0e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md