Color

#72aaee

#72aaee
hex#72aaee
rgbrgb(114, 170, 238)
hslhsl(213, 78%, 69%)
oklchoklch(0.727 0.116 254)
Closest name: Fennel Flower (#77aaff)Relative luminance 0.385

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#eeb672

#72e7ee · #7872ee

#ee72aa · #aaee72

Split-complementary

Open in tool →

#ee7872 · #e7ee72

#ee72e7 · #eeb672 · #72ee78

Contrast

#72aaee as textRatioAAAA largeAAAFix
Aaon white
2.41:1failfailfail
  • AA: use #1b73de as the text (4.61:1)
  • AAA: use #1557a8 as the text (7.09:1)
  • AA: or shift the background to #3d3d3d (4.5:1)
  • AAA: or shift the background to #1c1c1c (7.06:1)
Aaon black
8.7:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72aaee as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#72aaee reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #72aaee
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72aaee and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72aaee-9ca9c4-df584e-1f202d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md