Color

#72a1df

#72a1df
hex#72a1df
rgbrgb(114, 161, 223)
hslhsl(214, 63%, 66%)
oklchoklch(0.701 0.105 255.7)
Closest name: Acapulco Dive (#65a7dd)Relative luminance 0.3439

Colors that go with #72a1df

Charcoal, Peru and Midnight Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #72a1df

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#dfb072

#72d8df · #7972df

#df72a1 · #a1df72

Split-complementary

Open in tool →

#df7972 · #d8df72

#df72d8 · #dfb072 · #72df79

Contrast

#72a1df as textRatioAAAA largeAAAFix
Aaon white
2.67:1failfailfail
  • AA: use #2f75d0 as the text (4.59:1)
  • AAA: use #24599e as the text (7.01:1)
  • AA: or shift the background to #363636 (4.53:1)
  • AAA: or shift the background to #121212 (7.03:1)
Aaon black
7.88:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72a1df as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#72a1df reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #72a1df
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72a1df and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72a1df-9ca9c4-df5a4e-1f1f2d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md