Color

#72a0ca

#72a0ca
hex#72a0ca
rgbrgb(114, 160, 202)
hslhsl(209, 45%, 62%)
oklchoklch(0.689 0.08 246.8)
Closest name: Acapulco Dive (#65a7dd)Relative luminance 0.3298

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ca9d72

#72cac8 · #7274ca

#ca72a0 · #a0ca72

Split-complementary

Open in tool →

#ca7274 · #cac872

#c872ca · #ca9d72 · #74ca72

Contrast

#72a0ca as textRatioAAAA largeAAAFix
Aaon white
2.76:1failfailfail
  • AA: use #427aae as the text (4.54:1)
  • AAA: use #315b81 as the text (7.13:1)
  • AA: or shift the background to #333333 (4.57:1)
  • AAA: or shift the background to #0d0d0d (7.03:1)
Aaon black
7.6:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72a0ca as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#72a0ca reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #72a0ca
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72a0ca and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72a0ca-9cacc4-df4e4e-1f212d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md