Color

#7294cb

#7294cb
hex#7294cb
rgbrgb(114, 148, 203)
hslhsl(217, 46%, 62%)
oklchoklch(0.663 0.091 259.8)
Closest name: Blue Bay (#619ad6)Relative luminance 0.2907

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#cba972

#72c0cb · #7c72cb

#cb7294 · #94cb72

Split-complementary

Open in tool →

#cb7c72 · #c0cb72

#cb72c0 · #cba972 · #72cb7c

Contrast

#7294cb as textRatioAAAA largeAAAFix
Aaon white
3.08:1failpassfail
  • AA: use #4975bc as the text (4.61:1)
  • AAA: use #365991 as the text (7.01:1)
  • AA: or shift the background to #2b2b2b (4.59:1)
Aaon black
6.81:1passpassfail
  • AAA: use #7597cc as the text (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7294cb as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7294cb reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7294cb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7294cb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7294cb-9ca7c4-df624e-201f2d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md