Color

#7294ca

#7294ca
hex#7294ca
rgbrgb(114, 148, 202)
hslhsl(217, 45%, 62%)
oklchoklch(0.663 0.09 259.4)
Closest name: Blue Bay (#619ad6)Relative luminance 0.2902

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#caa872

#72c0ca · #7d72ca

#ca7294 · #94ca72

Split-complementary

Open in tool →

#ca7d72 · #c0ca72

#ca72c0 · #caa872 · #72ca7d

Contrast

#7294ca as textRatioAAAA largeAAAFix
Aaon white
3.09:1failpassfail
  • AA: use #4a75ba as the text (4.62:1)
  • AAA: use #375990 as the text (7.01:1)
  • AA: or shift the background to #2b2b2b (4.59:1)
Aaon black
6.8:1passpassfail
  • AAA: use #7697cb as the text (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7294ca as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7294ca reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7294ca
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7294ca and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7294ca-9ca7c4-df624e-201f2d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md