Color

#728f00

#728f00
hex#728f00
rgbrgb(114, 143, 0)
hslhsl(72, 100%, 28%)
oklchoklch(0.606 0.148 122.8)
Closest name: olivedrab (#6b8e23)Relative luminance 0.2322

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1d008f

#8f6400 · #2b8f00

#00728f · #8f0072

Split-complementary

Open in tool →

#002b8f · #64008f

#008f64 · #1d008f · #8f002b

Contrast

#728f00 as textRatioAAAA largeAAAFix
Aaon white
3.72:1failpassfail
  • AA: use #668000 as the text (4.51:1)
  • AAA: use #495c00 as the text (7.46:1)
  • AA: or shift the background to #1c1c1c (4.58:1)
Aaon black
5.64:1passpassfail
  • AAA: use #83a300 as the text (7.2:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #728f00 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#728f00 reads as vivid, dark, luxury. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #728f00
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #728f00 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/728f00-b5bea2-4e77df-242d1f-f1efe9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md