Color

#7281ee

#7281ee
hex#7281ee
rgbrgb(114, 129, 238)
hslhsl(233, 78%, 69%)
oklchoklch(0.643 0.162 275)
Closest name: Pan Purple (#657aef)Relative luminance 0.2545

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#eedf72

#72beee · #a272ee

#ee7281 · #81ee72

Split-complementary

Open in tool →

#eea272 · #beee72

#ee72be · #eedf72 · #72eea2

Contrast

#7281ee as textRatioAAAA largeAAAFix
Aaon white
3.45:1failpassfail
  • AA: use #5768ea as the text (4.59:1)
  • AAA: use #2a3fe5 as the text (7.14:1)
  • AA: or shift the background to #242424 (4.5:1)
Aaon black
6.09:1passpassfail
  • AAA: use #8491f0 as the text (7.29:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7281ee as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7281ee reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7281ee
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7281ee and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7281ee-9c9cc4-df884e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md