Color

#727fc0

#727fc0
hex#727fc0
rgbrgb(114, 127, 192)
hslhsl(230, 38%, 60%)
oklchoklch(0.613 0.1 274.5)
Closest name: Flood (#6677bb)Relative luminance 0.2256

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c0b372

#72a6c0 · #8c72c0

#c0727f · #7fc072

Split-complementary

Open in tool →

#c08c72 · #a6c072

#c072a6 · #c0b372 · #72c08c

Contrast

#727fc0 as textRatioAAAA largeAAAFix
Aaon white
3.81:1failpassfail
  • AA: use #6472b9 as the text (4.52:1)
  • AAA: use #445297 as the text (7.24:1)
  • AA: or shift the background to #1a1a1a (4.57:1)
Aaon black
5.51:1passpassfail
  • AAA: use #8b96cb as the text (7.32:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #727fc0 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#727fc0 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #727fc0
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #727fc0 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/727fc0-9c9ec4-df814e-231f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md