Color

#727ebb

#727ebb
hex#727ebb
rgbrgb(114, 126, 187)
hslhsl(230, 35%, 59%)
oklchoklch(0.608 0.094 274.8)
Closest name: Flood (#6677bb)Relative luminance 0.2209

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bbaf72

#72a3bb · #8a72bb

#bb727e · #7ebb72

Split-complementary

Open in tool →

#bb8a72 · #a3bb72

#bb72a3 · #bbaf72 · #72bb8a

Contrast

#727ebb as textRatioAAAA largeAAAFix
Aaon white
3.88:1failpassfail
  • AA: use #6471b4 as the text (4.6:1)
  • AAA: use #475494 as the text (7.09:1)
  • AA: or shift the background to #171717 (4.62:1)
Aaon black
5.42:1passpassfail
  • AAA: use #8a94c7 as the text (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #727ebb as the background.

Brands using this color

Fonts for this mood

#727ebb reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #727ebb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #727ebb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/727ebb-9c9ec4-df814e-231f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md