Color

#727e77

#727e77
hex#727e77
rgbrgb(114, 126, 119)
hslhsl(145, 5%, 47%)
oklchoklch(0.581 0.018 160.3)
Closest name: Blue Blood (#6b7f81)Relative luminance 0.1983

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7e7279

#737e72 · #727e7d

#77727e · #7e7772

Split-complementary

Open in tool →

#7d727e · #7e7273

#72737e · #7e7279 · #7e7d72

Contrast

#727e77 as textRatioAAAA largeAAAFix
Aaon white
4.23:1failpassfail
  • AA: use #6d7872 as the text (4.59:1)
  • AAA: use #525b56 as the text (7.02:1)
  • AA: or shift the background to #0f0f0f (4.53:1)
Aaon black
4.97:1passpassfail
  • AAA: use #8f9993 as the text (7.15:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #727e77 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#727e77 reads as neutral, minimal. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #727e77
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #727e77 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/727e77-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md