brandsweets

Color

#727ca7

#727ca7
hex#727ca7
rgbrgb(114, 124, 167)
hslhsl(229, 23%, 55%)
oklchoklch(0.595 0.067 274.1)
Closest name: Bay View (#6a819e)Relative luminance 0.2078
CoolMuted
Open in palette toolCheck contrast

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →
727ca7a79d72

#a79d72

Analogous

Open in tool →
727ca77296a78372a7

#7296a7 · #8372a7

Triadic

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727ca7a7727c7ca772

#a7727c · #7ca772

Split-complementary

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727ca7a7837296a772

#a78372 · #96a772

Tetradic

Open in tool →
727ca7a77296a79d7272a783

#a77296 · #a79d72 · #72a783

Contrast

#727ca7 as textRatioAAAA largeAAAFix
Aaon white
4.07:1failpassfail
  • AA: use #6873a1 as the text (4.61:1)
  • AAA: use #4f577d as the text (7.02:1)
  • AA: or shift the background to #141414 (4.52:1)
Aaon black
5.16:1passpassfail
  • AAA: use #8e96b8 as the text (7.2:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #727ca7 as the background.

Brands using this color

mcpConnect your agent — build around #727ca7
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #727ca7 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/727ca7-9c9fc4-df7e4e-231f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md