Color

#727be4

#727be4
hex#727be4
rgbrgb(114, 123, 228)
hslhsl(235, 68%, 67%)
oklchoklch(0.625 0.156 277.2)
Closest name: Pan Purple (#657aef)Relative luminance 0.2334

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#e4db72

#72b4e4 · #a172e4

#e4727b · #7be472

Split-complementary

Open in tool →

#e4a172 · #b4e472

#e472b4 · #e4db72 · #72e4a1

Contrast

#727be4 as textRatioAAAA largeAAAFix
Aaon white
3.7:1failpassfail
  • AA: use #5c67e0 as the text (4.7:1)
  • AAA: use #3643d9 as the text (7.09:1)
  • AA: or shift the background to #1c1c1c (4.6:1)
Aaon black
5.67:1passpassfail
  • AAA: use #878fe8 as the text (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #727be4 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#727be4 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #727be4
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #727be4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/727be4-9e9cc4-df8d4e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md