Color

#727bac

#727bac
hex#727bac
rgbrgb(114, 123, 172)
hslhsl(231, 26%, 56%)
oklchoklch(0.595 0.076 275.8)
Closest name: Aster (#867ba9)Relative luminance 0.2072

Colors that go with #727bac

Charcoal, Copper and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#aca372

#7298ac · #8672ac

#ac727a · #7aac72

Split-complementary

Open in tool →

#ac8672 · #98ac72

#ac7298 · #aca372 · #72ac86

Contrast

#727bac as textRatioAAAA largeAAAFix
Aaon white
4.08:1failpassfail
  • AA: use #6871a6 as the text (4.67:1)
  • AAA: use #4d5684 as the text (7.05:1)
  • AA: or shift the background to #141414 (4.51:1)
Aaon black
5.14:1passpassfail
  • AAA: use #8f96bd as the text (7.27:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #727bac as the background.

Brands using this color

mcpConnect your agent — build around #727bac
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #727bac and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/727bac-9c9ec4-df834e-231f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md