Color

#727aee

#727aee
hex#727aee
rgbrgb(114, 122, 238)
hslhsl(236, 78%, 69%)
oklchoklch(0.63 0.171 277.3)
Closest name: Pan Purple (#657aef)Relative luminance 0.2367

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#eee572

#72b8ee · #a872ee

#ee727b · #7bee72

Split-complementary

Open in tool →

#eea872 · #b8ee72

#ee72b8 · #eee572 · #72eea8

Contrast

#727aee as textRatioAAAA largeAAAFix
Aaon white
3.66:1failpassfail
  • AA: use #5c65eb as the text (4.65:1)
  • AAA: use #333fe6 as the text (7.01:1)
  • AA: or shift the background to #1f1f1f (4.5:1)
Aaon black
5.73:1passpassfail
  • AAA: use #8990f0 as the text (7.31:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #727aee as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#727aee reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #727aee
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #727aee and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/727aee-9e9cc4-df8f4e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md