Color

#72783a

#72783a
hex#72783a
rgbrgb(114, 120, 58)
hslhsl(66, 35%, 35%)
oklchoklch(0.553 0.085 113.8)
Closest name: Crocodile Style (#767437)Relative luminance 0.1732

Colors that go with #72783a

Charcoal, Slate Blue and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #72783a

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#403a78

#785f3a · #53783a

#3a7278 · #783a72

Split-complementary

Open in tool →

#3a5378 · #5f3a78

#3a785f · #403a78 · #783a53

Contrast

#72783a as textRatioAAAA largeAAAFix
Aaon white
4.71:1passpassfail
  • AAA: use #555a2b as the text (7.28:1)
Aaon black
4.46:1failpassfail
  • AA: use #767c3c as the text (4.72:1)
  • AAA: use #939b4b as the text (7.03:1)
  • AA: or shift the background to #fafafa (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72783a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #72783a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72783a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72783a-b8bea2-4e86df-262d1f-f1eee9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md