Color

#7277da

#7277da
hex#7277da
rgbrgb(114, 119, 218)
hslhsl(237, 58%, 65%)
oklchoklch(0.612 0.148 278.9)
Closest name: Pan Purple (#657aef)Relative luminance 0.2183

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#dad472

#72abda · #a172da

#da7277 · #77da72

Split-complementary

Open in tool →

#daa172 · #abda72

#da72ab · #dad472 · #72daa1

Contrast

#7277da as textRatioAAAA largeAAAFix
Aaon white
3.91:1failpassfail
  • AA: use #6268d5 as the text (4.71:1)
  • AAA: use #3e45cc as the text (7.17:1)
  • AA: or shift the background to #171717 (4.58:1)
Aaon black
5.37:1passpassfail
  • AAA: use #8a8ee0 as the text (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7277da as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7277da reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7277da
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7277da and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7277da-9f9cc4-df924e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md