Color

#72761e

#72761e
hex#72761e
rgbrgb(114, 118, 30)
hslhsl(63, 59%, 29%)
oklchoklch(0.545 0.108 112.1)
Closest name: Crocodile Style (#767437)Relative luminance 0.1663

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#231e76

#764e1e · #46761e

#1e7176 · #761e71

Split-complementary

Open in tool →

#1e4676 · #4e1e76

#1e764e · #231e76 · #761e46

Contrast

#72761e as textRatioAAAA largeAAAFix
Aaon white
4.85:1passpassfail
  • AAA: use #565917 as the text (7.4:1)
Aaon black
4.33:1failpassfail
  • AA: use #757a1f as the text (4.56:1)
  • AAA: use #989e29 as the text (7.26:1)
  • AA: or shift the background to #f7f7f7 (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72761e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#72761e reads as dark, luxury, bold. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #72761e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72761e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72761e-b9bea2-4e8ddf-262d1f-f1eee9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md