Newsprint
Open in tool →Ink-black on warm paper with a single red — the broadsheet hierarchy that lets typography lead.
Color
#727368
#727368
hex
#727368rgb
rgb(114, 115, 104)hsl
hsl(65, 5%, 43%)oklch
oklch(0.551 0.017 111.2)Closest name: Anchovy (#756f6b)Relative luminance 0.1684
Colors that go with #727368
Charcoal, Champagne and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black that reads cleanly against #727368 without the hard edge of pure #000.
Champagne #f7e7ce
shipped7 real palettes, including Forest Floor and Coffee Bar put Champagne beside #727368, as that palette's text colour.
Copper #b87333
shippedDesigners have shipped Copper with #727368: 8 real palettes, including Riverbed and Wellness, as the accent.
Crimson #dc143c
shippedCrimson is paired with #727368 in 6 real palettes, including Five Guys's brand system and Netflix's brand system, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with #727368: 7 real palettes, including Campus and Intel's brand system, as the lead colour.
Goldenrod #daa520
shippedGoldenrod shows up next to #727368 in 6 real palettes, including Harvest and Mid-Century, as the accent.
Medium Sea Green #3cb371
shippedMedium Sea Green is paired with #727368 in 4 real palettes, including Indigo SaaS and Undergrowth, as the accent.
Midnight Blue #191970
shipped6 real palettes, including Paramount+'s brand system and Lufthansa's brand system put Midnight Blue beside #727368, as the supporting colour.
Real palettes that use #727368
Tints & shades
Harmonies
Contrast
| #727368 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.81:1 | pass | pass | fail |
|
Aaon black | 4.37:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #727368 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Gallery
Open in tool →Near-monochrome with one burnt-orange highlight — an art director's default because it never competes with the work.
Greige
Open in tool →Grey-beige with a hint of olive — the interior-design neutral; the olive accent is the only thing that isn't a shade of nothing.
Fonts for this mood
#727368 reads as neutral, minimal. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #727368
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #727368 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/727368-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md