Color

#72724f

#72724f
hex#72724f
rgbrgb(114, 114, 79)
hslhsl(60, 18%, 38%)
oklchoklch(0.543 0.051 108)
Closest name: Beat Around the Bush (#6e6a44)Relative luminance 0.1618

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4f4f72

#72614f · #61724f

#4f7272 · #724f72

Split-complementary

Open in tool →

#4f6172 · #614f72

#4f7261 · #4f4f72 · #724f61

Contrast

#72724f as textRatioAAAA largeAAAFix
Aaon white
4.96:1passpassfail
  • AAA: use #5a5a3f as the text (7.07:1)
Aaon black
4.24:1failpassfail
  • AA: use #787854 as the text (4.61:1)
  • AAA: use #99996c as the text (7.13:1)
  • AA: or shift the background to #f5f5f5 (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72724f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #72724f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72724f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72724f-bbbea2-4e94df-272d1f-f1ede9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md