Color

#727237

#727237
hex#727237
rgbrgb(114, 114, 55)
hslhsl(60, 35%, 33%)
oklchoklch(0.538 0.081 108.8)
Closest name: Crocodile Style (#767437)Relative luminance 0.1589

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#373772

#725437 · #547237

#377272 · #723772

Split-complementary

Open in tool →

#375472 · #543772

#377254 · #373772 · #723754

Contrast

#727237 as textRatioAAAA largeAAAFix
Aaon white
5.03:1passpassfail
  • AAA: use #5a5a2b as the text (7.16:1)
Aaon black
4.18:1failpassfail
  • AA: use #78783a as the text (4.55:1)
  • AAA: use #9b9b4b as the text (7.18:1)
  • AA: or shift the background to #f5f5f5 (4.61:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #727237 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #727237
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #727237 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/727237-bbbea2-4e94df-272d1f-f1ede9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md