Color

#72700d

#72700d
hex#72700d
rgbrgb(114, 112, 13)
hslhsl(59, 80%, 25%)
oklchoklch(0.53 0.11 108.4)
Closest name: Crocodile Style (#767437)Relative luminance 0.1519

Colors that go with #72700d

Charcoal, Blue and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #72700d

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0d0e73

#733e0d · #41730d

#0d7371 · #710d73

Split-complementary

Open in tool →

#0d4173 · #3e0d73

#0d733e · #0d0e73 · #730d41

Contrast

#72700d as textRatioAAAA largeAAAFix
Aaon white
5.2:1passpassfail
  • AAA: use #5c5a0a as the text (7.19:1)
Aaon black
4.04:1failpassfail
  • AA: use #7c7a0e as the text (4.65:1)
  • AAA: use #9c9a11 as the text (7.04:1)
  • AA: or shift the background to #f0f0f0 (4.56:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72700d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#72700d reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #72700d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72700d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72700d-bbbea2-4e96df-272d1f-f1ede9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md