Color

#726cda

#726cda
hex#726cda
rgbrgb(114, 108, 218)
hslhsl(243, 60%, 64%)
oklchoklch(0.591 0.163 282.7)
Closest name: mediumslateblue (#7b68ee)Relative luminance 0.1936

Colors that go with #726cda

Charcoal, Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#d5da6c

#6c9eda · #a96cda

#da726c · #6cda72

Split-complementary

Open in tool →

#daa96c · #9eda6c

#da6c9e · #d5da6c · #6cdaa9

Contrast

#726cda as textRatioAAAA largeAAAFix
Aaon white
4.31:1failpassfail
  • AA: use #6e68d9 as the text (4.52:1)
  • AAA: use #463fcf as the text (7.31:1)
  • AA: or shift the background to #0d0d0d (4.51:1)
Aaon black
4.87:1passpassfail
  • AAA: use #918de2 as the text (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #726cda as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#726cda reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #726cda
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #726cda and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/726cda-a39cc4-dfa04e-261f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md