Color

#72609a

#72609a
hex#72609a
rgbrgb(114, 96, 154)
hslhsl(259, 23%, 49%)
oklchoklch(0.531 0.091 297.5)
Closest name: Passion Flower (#6f5698)Relative luminance 0.1428

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#879a60

#606b9a · #8f609a

#9a7260 · #609a72

Split-complementary

Open in tool →

#9a8f60 · #6b9a60

#9a606b · #879a60 · #609a8f

Contrast

#72609a as textRatioAAAA largeAAAFix
Aaon white
5.45:1passpassfail
  • AAA: use #605181 as the text (7.02:1)
Aaon black
3.86:1failpassfail
  • AA: use #7d6ca3 as the text (4.55:1)
  • AAA: use #9e91ba as the text (7.21:1)
  • AA: or shift the background to #ebebeb (4.57:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72609a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #72609a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72609a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72609a-ad9cc4-dfc74e-2a1f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md