Color

#72514b

#72514b
hex#72514b
rgbrgb(114, 81, 75)
hslhsl(9, 21%, 37%)
oklchoklch(0.469 0.046 30.5)
Closest name: Bigfoot (#715145)Relative luminance 0.0997

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4b6c72

#724b58 · #72644b

#4b7250 · #504b72

Split-complementary

Open in tool →

#4b7264 · #4b5872

#58724b · #4b6c72 · #644b72

Contrast

#72514b as textRatioAAAA largeAAAFix
Aaon white
7.01:1passpasspassPasses AAA — no fix needed.
Aaon black
2.99:1failfailfail
  • AA: use #976b63 as the text (4.6:1)
  • AAA: use #b08d87 as the text (7.01:1)
  • AA: or shift the background to #cfcfcf (4.5:1)
  • AAA: or shift the background to #ffffff (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72514b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#72514b reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #72514b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72514b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72514b-c4a79c-62cba8-2d271f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md