Color

#724c8a

#724c8a
hex#724c8a
rgbrgb(114, 76, 138)
hslhsl(277, 29%, 42%)
oklchoklch(0.485 0.105 311.2)
Closest name: Grapes of Italy (#714a8b)Relative luminance 0.1058

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#648a4c

#534c8a · #8a4c83

#8a724c · #4c8a72

Split-complementary

Open in tool →

#838a4c · #4c8a53

#8a534c · #648a4c · #4c838a

Contrast

#724c8a as textRatioAAAA largeAAAFix
Aaon white
6.74:1passpassfail
  • AAA: use #6d4884 as the text (7.22:1)
Aaon black
3.12:1failpassfail
  • AA: use #8f64aa as the text (4.57:1)
  • AAA: use #a989be as the text (7.01:1)
  • AA: or shift the background to #d4d4d4 (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #724c8a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #724c8a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #724c8a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/724c8a-b99cc4-bdcb62-2d1f2c-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md