Color

#724b6e

#724b6e
hex#724b6e
rgbrgb(114, 75, 110)
hslhsl(306, 21%, 37%)
oklchoklch(0.469 0.073 330.3)
Closest name: Hibernation (#6f5166)Relative luminance 0.0974

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4b724e

#624b72 · #724b5a

#6e724b · #4b6e72

Split-complementary

Open in tool →

#5a724b · #4b7262

#72624b · #4b724e · #4b5a72

Contrast

#724b6e as textRatioAAAA largeAAAFix
Aaon white
7.13:1passpasspassPasses AAA — no fix needed.
Aaon black
2.95:1failfailfail
  • AA: use #976392 as the text (4.52:1)
  • AAA: use #b28aae as the text (7.14:1)
  • AA: or shift the background to #cfcfcf (4.57:1)
  • AAA: or shift the background to #ffffff (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #724b6e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#724b6e reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #724b6e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #724b6e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/724b6e-c19fb9-8acb62-2d1f26-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md