Color

#72466d

#72466d
hex#72466d
rgbrgb(114, 70, 109)
hslhsl(307, 24%, 36%)
oklchoklch(0.459 0.082 330.9)
Closest name: Magic Magenta (#7f4774)Relative luminance 0.0906

Colors that go with #72466d

Charcoal, Sea Green and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #72466d

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#46724b

#614672 · #724657

#6d7246 · #466d72

Split-complementary

Open in tool →

#577246 · #467261

#726146 · #46724b · #465772

Contrast

#72466d as textRatioAAAA largeAAAFix
Aaon white
7.47:1passpasspassPasses AAA — no fix needed.
Aaon black
2.81:1failfailfail
  • AA: use #9e6197 as the text (4.61:1)
  • AAA: use #b587b0 as the text (7.06:1)
  • AA: or shift the background to #c9c9c9 (4.51:1)
  • AAA: or shift the background to #fafafa (7.15:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72466d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#72466d reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #72466d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72466d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72466d-c19fb9-89cb62-2d1f26-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md