Color

#7243ea

#7243ea
hex#7243ea
rgbrgb(114, 67, 234)
hslhsl(257, 80%, 59%)
oklchoklch(0.539 0.234 288.9)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.1353

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bbea43

#4367ea · #c643ea

#ea7243 · #43ea72

Split-complementary

Open in tool →

#eac643 · #67ea43

#ea4367 · #bbea43 · #43eac6

Contrast

#7243ea as textRatioAAAA largeAAAFix
Aaon white
5.67:1passpassfail
  • AAA: use #5e27e7 as the text (7.19:1)
Aaon black
3.71:1failpassfail
  • AA: use #835aed as the text (4.65:1)
  • AAA: use #a283f1 as the text (7.05:1)
  • AA: or shift the background to #e6e6e6 (4.54:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7243ea as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7243ea reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7243ea
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7243ea and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7243ea-ac9cc4-dfc24e-291f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md