#723cb4 as text	Ratio	AA	AA large	AAA	Fix
Aaon white	6.95:1	pass	pass	fail	AAA: use #6f3bb0 as the text (7.17:1)
Aaon black	3.02:1	fail	pass	fail	AA: use #8f5ec9 as the text (4.61:1) AAA: use #a985d6 as the text (7.01:1) AA: or shift the background to #d1d1d1 (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #723cb4 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#723cb4 reads as cool, modern. The font library is tagged with the same vocabulary:

Modern fonts →

mcpConnect your agent — build around #723cb4

live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp

claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp

try this prompt

›analyze #723cb4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/723cb4-b39cc4-dfda4e-2c1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md