Color

#7238bc

#7238bc
hex#7238bc
rgbrgb(114, 56, 188)
hslhsl(266, 54%, 48%)
oklchoklch(0.488 0.195 299)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.1004

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#83bc38

#3841bc · #b438bc

#bc7238 · #38bc72

Split-complementary

Open in tool →

#bcb438 · #41bc38

#bc3841 · #83bc38 · #38bcb4

Contrast

#7238bc as textRatioAAAA largeAAAFix
Aaon white
6.98:1passpassfail
  • AAA: use #6f37b9 as the text (7.18:1)
Aaon black
3.01:1failpassfail
  • AA: use #8f5ecf as the text (4.67:1)
  • AAA: use #aa85db as the text (7.09:1)
  • AA: or shift the background to #d1d1d1 (4.57:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7238bc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7238bc reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7238bc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7238bc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7238bc-b29cc4-dfd74e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md